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AlTrout Ries
9780071373586
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Rs. 11193.00
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| Author(s) :- AlTrout Ries | Format :- Paperback |
| Publisher :- McGraw-Hill Education - Europe | Pub. Date :- 2000-12-13 |
| ISBN-13 :- 9780071373586 | |
| Edition:- 2nd ed. | |
| Dimensions :- 203 x 134 x 13 | |
| Weight :- 250 |
Description
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
