22 Immutable Laws of Marketing
AlTrout Ries
9781861976109
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| Author(s) :- AlTrout Ries | Format :- Paperback |
| Publisher :- Profile Books Ltd | Pub. Date :- 1994-10-01 |
| ISBN-13 :- 9781861976109 | |
| Edition:- Main | |
| Dimensions :- 196 x 135 x 11 | |
| Weight :- 120 |
Description
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
