Positioning: The Battle for Your Mind
AlTrout Ries
9780071359160
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Rs. 15393.00
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| Author(s) :- AlTrout Ries | Format :- Hardback |
| Publisher :- McGraw-Hill Education - Europe | Pub. Date :- 2000-12-01 |
| ISBN-13 :- 9780071359160 | |
| Edition:- 3 ed | |
| Dimensions :- 212 x 195 x 26 | |
| Weight :- 590 |
Description
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
