Origin of Brands
AlRies Ries
9780060570156
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| Author(s) :- AlRies Ries | Format :- Paperback |
| Publisher :- HarperCollins Publishers Inc | Pub. Date :- 2005-09-27 |
| ISBN-13 :- 9780060570156 | |
| Dimensions :- 203 x 135 x 19 | |
| Weight :- 245 |
Description
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
