22 Immutable Laws of Branding
AlRies Ries
9781861976055
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| Author(s) :- AlRies Ries | Format :- Paperback |
| Publisher :- Profile Books Ltd | Pub. Date :- 2000-04-03 |
| ISBN-13 :- 9781861976055 | |
| Edition:- Main | |
| Dimensions :- 197 x 129 x 13 | |
| Weight :- 138 |
Description
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
