22 Immutable Laws of Branding
AlRies Ries
9780060007737
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| Author(s) :- AlRies Ries | Format :- Paperback |
| Publisher :- HarperCollins Publishers Inc | Pub. Date :- 2002-09-17 |
| ISBN-13 :- 9780060007737 | |
| Dimensions :- 233 x 189 x 19 | |
| Weight :- 378 |
Description
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
