Illusion of Choice
Shotton Richard
9780857199744
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| Author(s) :- Shotton Richard | Format :- Paperback |
| Publisher :- Harriman House Publishing | Pub. Date :- 2023-03-28 |
| ISBN-13 :- 9780857199744 | |
| Pagination :- 216 pages | |
| Dimensions :- 136 x 216 x 16 | |
| Weight :- 282 |
Description
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.
