Choice Factory
Shotton Richard
9780857196095
onload="displayBookAvailableStatusC()"/>
Rating:
Rs. 10493.00
Delivery in 25 - 45 working days
Covid-19 Notice
Due to the current situation the Delivey will be delayed than the standard shipping period (21 working days)
Call our hotline 011 7 463 463
Additional Information
Add to wishlist
| Author(s) :- Shotton Richard | Format :- Paperback |
| Publisher :- Harriman House Publishing | Pub. Date :- 2018-02-12 |
| ISBN-13 :- 9780857196095 | |
| Pagination :- 220 pages, Illustrations, black and white | |
| Dimensions :- 216 x 141 x 17 | |
| Weight :- 362 |
Description
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
