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| Author(s) :- Mitterfellner Olga (University of Westminster) | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2024-12-11 |
| ISBN-13 :- 9781032582320 | |
| Series:- Mastering Fashion Management | |
| Edition:- 2 ed | |
| Pagination :- 324 pages, 11 Tables, black and white; 23 Line drawings, color; 18 Line drawings, black and white; 4 | |
| Dimensions :- 156 x 233 x 19 | |
| Weight :- 574 |
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.