Building Strong Brands
David Aaker
9781849830409
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| Author(s) :- David Aaker | Format :- Paperback |
| Publisher :- Simon & Schuster Ltd | Pub. Date :- 2010-04-29 |
| ISBN-13 :- 9781849830409 | |
| Dimensions :- 196 x 131 x 26 | |
| Weight :- 290 |
Description
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
