Words That Sell
Richard Bayan
9780071467858
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| Author(s) :- Richard Bayan | Format :- Paperback |
| Publisher :- McGraw-Hill Education - Europe | Pub. Date :- 2006-03-15 |
| ISBN-13 :- 9780071467858 | |
| Edition:- 2 ed | |
| Dimensions :- 222 x 218 x 8 | |
| Weight :- 314 |
Description
A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'
