Winning at New Products, 5th Edition
Cooper Robert
9780465093328
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Rs. 15400.00
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| Author(s) :- Cooper Robert | Format :- Paperback |
| Publisher :- The Perseus Books Group | Pub. Date :- 2017-09-19 |
| ISBN-13 :- 9780465093328 | |
| Pagination :- 448 pages | |
| Dimensions :- 234 x 153 |
Description
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
