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| Author(s) :- JamesLiker Morgan | Format :- Hardback |
| Publisher :- Taylor & Francis Inc | Pub. Date :- 2006-03-25 |
| ISBN-13 :- 9781563272820 | |
| Dimensions :- 236 x 159 x 23 | |
| Weight :- 658 |
The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. This book examines and analyzes the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry.