Theory of Cognitive Dissonance
Morvan Camille
9781912127818
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| Author(s) :- Morvan Camille | Format :- Paperback |
| Publisher :- Macat International Limited | Pub. Date :- 2017-07-15 |
| ISBN-13 :- 9781912127818 | |
| Series:- The Macat Library | |
| Pagination :- 97 pages | |
| Dimensions :- 198 x 129 |
Description
Why do we attempt to justify decisions that are clearly irrational? The answer lies in cognitive dissonance, the feeling of mental discomfort we experience when we hold two contradictory beliefs at the same time.
