Social Media Measurement and Management
Lipschultz Jeremy Harris (University of Nebraska at Omaha USA)
9781032247861
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| Author(s) :- Lipschultz Jeremy Harris (University of Nebraska at Omaha USA) | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2024-08-01 |
| ISBN-13 :- 9781032247861 | |
| Edition:- 2 ed | |
| Pagination :- 308 pages, 14 Tables, black and white; 1 Line drawings, black and white; 57 Halftones, black and whi | |
| Dimensions :- 191 x 253 x 24 | |
| Weight :- 612 |
Description
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
