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| Author(s) :- Andy Bounds | Format :- Paperback |
| Publisher :- John Wiley and Sons Ltd | Pub. Date :- 2013-02-08 |
| ISBN-13 :- 9780857083975 | |
| Dimensions :- 216 x 139 x 17 | |
| Weight :- 378 |
The long-awaited follow-up to the international bestseller The Jelly Effect Communication is supposed to cause something. That's the point of it.