Shifting the Marketing Mindset
Millard Dereudre Clara
9781032728032
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Rs. 24493.00
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| Author(s) :- Millard Dereudre Clara | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2024-08-07 |
| ISBN-13 :- 9781032728032 | |
| Pagination :- 122 pages, 28 Line drawings, black and white; 28 Illustrations, black and white | |
| Dimensions :- 150 x 229 x 10 | |
| Weight :- 212 |
Description
A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.
