Reasserting the Disney Brand in the Streaming Era
Pollard Timothy (Ball State University USA)
9781032428673
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| Author(s) :- Pollard Timothy (Ball State University USA) | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2024-10-07 |
| ISBN-13 :- 9781032428673 | |
| Series:- Routledge Research in Cultural and Media Studies | |
| Pagination :- 140 pages | |
| Dimensions :- 155 x 234 x 15 | |
| Weight :- 246 |
Description
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
