Project Marketing
Phadtare Milind Trivikram (Senior Professor NICMAR Pune)
9780367350918
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| Author(s) :- Phadtare Milind Trivikram (Senior Professor NICMAR Pune) | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2022-12-30 |
| ISBN-13 :- 9780367350918 | |
| Pagination :- 104 pages, 4 Tables, black and white; 4 Line drawings, black and white; 26 Halftones, black and whit | |
| Dimensions :- 232 x 154 x 9 | |
| Weight :- 190 |
Description
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
