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| Author(s) :- Tom Sant | Format :- Paperback |
| Publisher :- Amacom | Pub. Date :- 2012-02-01 |
| ISBN-13 :- 9780814417850 | |
| Edition:- Third Edition | |
| Dimensions :- 227 x 151 x 18 | |
| Weight :- 466 |
A guide that explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. It takes readers through effective process for writing customized packages that capture new business. It also includes: essential questions for qualifying opportunities and advice for overcoming value paranoia.