| Author(s) :- Michalowicz Mike | Format :- Hardback |
| Publisher :- Penguin Putnam Inc | |
| ISBN-13 :- 9780735214149 |
A revolutionary approach to business accounting that challenges the traditional "Sales - Expenses = Profit" formula. Instead, it advocates for "Sales - Profit = Expenses," helping entrepreneurs prioritize profitability from the start by allocating percentages of income into specific accounts.