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Author(s) :- GeorgeJohnson Lakoff | Format :- Paperback |
Publisher :- The University of Chicago Press | Pub. Date :- 1981-05-01 |
ISBN-13 :- 9780226468013 | |
Dimensions :- 214 x 140 x 20 | |
Weight :- 350 |
George Lakoff and Mark Johnson suggest that basic metaphors used in everyday speech not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning.