Media Analytics
Coffey Amy Jo (University of Georgia USA)
9781138581050
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| Author(s) :- Coffey Amy Jo (University of Georgia USA) | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2023-06-27 |
| ISBN-13 :- 9781138581050 | |
| Pagination :- 416 pages, 13 Tables, black and white; 14 Line drawings, black and white; 5 Halftones, black and whi | |
| Dimensions :- 153 x 229 x 27 | |
| Weight :- 654 |
Description
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
