Marketing Science Fictions
Cluley Robert (University of Birmingham)
9781529233360
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| Author(s) :- Cluley Robert (University of Birmingham) | Format :- Hardback |
| Publisher :- Bristol University Press | Pub. Date :- 2024-12-19 |
| ISBN-13 :- 9781529233360 | |
| Pagination :- 192 pages, 1 Tables, black and white; 17 Illustrations, black and white | |
| Dimensions :- 240 x 161 x 17 | |
| Weight :- 424 |
Description
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
