Marketing: A Very Short Introduction
Le Meunier-FitzHugh Kenneth (University of East Anglia)
9780198827337
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| Author(s) :- Le Meunier-FitzHugh Kenneth (University of East Anglia) | Format :- Paperback |
| Publisher :- Oxford University Press | Pub. Date :- 2020-02-25 |
| ISBN-13 :- 9780198827337 | |
| Series:- Very Short Introductions | |
| Pagination :- 160 pages, 22 black and white images | |
| Dimensions :- 174 x 111 |
Description
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
