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Malcolm McDonald on Marketing Planning

McDonald Malcolm

9780749478216

Malcolm McDonald on Marketing Planning - McDonald Malcolm - 9780749478216 onload="displayBookAvailableStatusC()"/>
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Rs. 18893.00

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Additional Information
Author(s) :- McDonald Malcolm Format :- Paperback
Publisher :- Kogan Page Ltd Pub. Date :- 2016-11-03
ISBN-13 :- 9780749478216
Edition:- 2 Revised edition
Pagination :- 192 pages
Dimensions :- 158 x 234 x 13
Weight :- 308
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Description

Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.

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