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Author(s) :- McDonald Malcolm | Format :- Paperback |
Publisher :- Kogan Page Ltd | Pub. Date :- 2016-11-03 |
ISBN-13 :- 9780749478216 | |
Edition:- 2 Revised edition | |
Pagination :- 192 pages | |
Dimensions :- 158 x 234 x 13 | |
Weight :- 308 |
Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.