Malcolm McDonald on Marketing Planning
McDonald Malcolm
9780749478216
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| Author(s) :- McDonald Malcolm | Format :- Paperback |
| Publisher :- Kogan Page Ltd | Pub. Date :- 2016-11-03 |
| ISBN-13 :- 9780749478216 | |
| Edition:- 2 Revised edition | |
| Pagination :- 192 pages | |
| Dimensions :- 158 x 234 x 13 | |
| Weight :- 308 |
Description
Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.
