Making of a Status Symbol
Donze Pierre-Yves (Professor of Business History)
9781526188410
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Rs. 14000.00
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| Author(s) :- Donze Pierre-Yves (Professor of Business History) | Format :- Paperback |
| Publisher :- Manchester University Press | Pub. Date :- 2025-06-03 |
| ISBN-13 :- 9781526188410 | |
| Pagination :- 272 pages, 56 black & white illustrations | |
| Dimensions :- 138 x 216 x 15 | |
| Weight :- 322 |
Description
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .
