Made to Stick
DanHeath Heath
9780099505693
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Rs. 9093.00
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| Author(s) :- DanHeath Heath | Format :- Paperback |
| Publisher :- Cornerstone | Pub. Date :- 2008-02-01 |
| ISBN-13 :- 9780099505693 | |
| Dimensions :- 198 x 130 x 21 | |
| Weight :- 244 |
Description
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
