Living Brands
Farmer Chris
9788686245458
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| Author(s) :- Farmer Chris | Format :- Paperback |
| Publisher :- Komshe | Pub. Date :- 2022-02-08 |
| ISBN-13 :- 9788686245458 | |
| Pagination :- 268 pages | |
| Dimensions :- 144 x 209 x 17 | |
| Weight :- 346 |
Description
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book that will make you think about brands a little differently
