Introducing Media Studies
Ziauddin Sardar
9781848311848
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| Author(s) :- Ziauddin Sardar | Format :- Paperback |
| Publisher :- Icon Books Ltd | Pub. Date :- 2010-07-01 |
| ISBN-13 :- 9781848311848 | |
| Series:- Introducing... | |
| Dimensions :- 208 x 119 x 13 | |
| Weight :- 160 |
Description
Explores the complex relationship between the media, ideology, knowledge and power. This title provides a tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation.
