Inside IBM
Cortada James W.
9780231213004
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| Author(s) :- Cortada James W. | Format :- Hardback |
| Publisher :- Columbia University Press | Pub. Date :- 2023-10-31 |
| ISBN-13 :- 9780231213004 | |
| Pagination :- 480 pages, 73 figures, 9 tables | |
| Dimensions :- 165 x 246 x 39 | |
| Weight :- 952 |
Description
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.
