INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION
Clow
9789332518377
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| Author(s) :- Clow | Format :- Paperback |
| Publisher :- Pearson Education India; 6 edition | Pub. Date :- 0000-00-00 |
| ISBN-13 :- 9789332518377 |
Description
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
