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| Author(s) :- Patten Dave | Format :- Paperback |
| Publisher :- Kogan Page Ltd | Pub. Date :- 2008-03-03 |
| ISBN-13 :- 9780749451455 | |
| Edition:- 6 Revised edition | |
| Pagination :- 272 pages, Illustrations | |
| Dimensions :- 234 x 157 x 18 | |
| Weight :- 505 |
A guide that offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, it covers market research, advertising, promotion, selling techniques, product launches, and use of the internet.