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C.J. Hayden
9780814432457
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Rs. 9093.00
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| Author(s) :- C.J. Hayden | Format :- Paperback |
| Publisher :- Amacom | Pub. Date :- 2013-05-01 |
| ISBN-13 :- 9780814432457 | |
| Edition:- Third Edition | |
| Dimensions :- 180 x 255 x 17 | |
| Weight :- 574 |
Description
Using a simple cookbook model, this book helps readers identify the ingredients missing from their marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. It also helps readers learn how to choose the best marketing tactics for their situation and personality.
