For the Culture
Collins Marcus
9781035020034
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Rs. 8393.00
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| Author(s) :- Collins Marcus | Format :- Paperback |
| Publisher :- Pan Macmillan | Pub. Date :- 2024-09-05 |
| ISBN-13 :- 9781035020034 | |
| Pagination :- 320 pages | |
| Dimensions :- 198 x 130 x 20 | |
| Weight :- 222 |
Description
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
