Evil by Design
Chris Nodder
9781118422144
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| Author(s) :- Chris Nodder | Format :- Paperback |
| Publisher :- John Wiley & Sons Inc | Pub. Date :- 2013-06-17 |
| ISBN-13 :- 9781118422144 | |
| Dimensions :- 230 x 186 x 16 | |
| Weight :- 742 |
Description
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques.
