Economics of Digital Shopping in Central and Eastern Europe
Mroz Bogdan
9781009108447
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| Author(s) :- Mroz Bogdan | Format :- Paperback |
| Publisher :- Cambridge University Press | Pub. Date :- 2022-03-03 |
| ISBN-13 :- 9781009108447 | |
| Series:- Elements in the Economics of Emerging Markets | |
| Pagination :- 75 pages, Worked examples or Exercises | |
| Dimensions :- 151 x 227 x 8 | |
| Weight :- 116 |
Description
This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.
