Digital Analytics for Marketing
Sponder Marshall
9780367456412
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| Author(s) :- Sponder Marshall | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2024-01-25 |
| ISBN-13 :- 9780367456412 | |
| Series:- Mastering Business Analytics | |
| Edition:- 2 ed | |
| Pagination :- 308 pages, 38 Tables, black and white; 5 Line drawings, color; 50 Line drawings, black and white; 2 | |
| Dimensions :- 251 x 179 x 20 | |
| Weight :- 604 |
Description
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
