Data-Driven Customer Engagement
Strauss Ralf
9783031642944
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| Author(s) :- Strauss Ralf | Format :- Hardback |
| Publisher :- Springer International Publishing AG | Pub. Date :- 2024-10-31 |
| ISBN-13 :- 9783031642944 | |
| Edition:- 2024 ed. | |
| Pagination :- 332 pages, 1 Illustrations, color; 209 Illustrations, black and white; XXVII, 332 p. 210 illus., 1 i | |
| Dimensions :- 163 x 241 x 28 | |
| Weight :- 698 |
Description
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.
