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| Author(s) :- Sesay Joseph Bon | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2022-04-21 |
| ISBN-13 :- 9780367654191 | |
| Pagination :- 276 pages, 4 Tables, black and white; 21 Halftones, black and white; 21 Illustrations, black and whi | |
| Dimensions :- 234 x 153 x 22 | |
| Weight :- 466 |
Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field and showing how data analytics insights can be leveraged for business results.