Corporate Social Responsibility is Not Public Relations
Waldron Sangeeta
9781911671428
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| Author(s) :- Waldron Sangeeta | Format :- Paperback |
| Publisher :- LID Publishing | Pub. Date :- 2021-02-18 |
| ISBN-13 :- 9781911671428 | |
| Pagination :- 224 pages | |
| Dimensions :- 216 x 138 |
Description
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
