Brand Risk
Abrahams David
9781032837840
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| Author(s) :- Abrahams David | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2024-06-24 |
| ISBN-13 :- 9781032837840 | |
| Pagination :- 222 pages | |
| Dimensions :- 246 x 175 x 15 | |
| Weight :- 384 |
Description
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin
