Brand Psychology
Busche Laura
9781032373720
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| Author(s) :- Busche Laura | Format :- Paperback |
| Publisher :- Taylor & Francis Ltd | Pub. Date :- 2023-11-17 |
| ISBN-13 :- 9781032373720 | |
| Pagination :- 384 pages, 36 Tables, black and white; 6 Line drawings, color; 55 Line drawings, black and white; 7 | |
| Dimensions :- 154 x 234 x 29 | |
| Weight :- 598 |
Description
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
