Blockbusters
Anita Elberse
9780571309221
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| Author(s) :- Anita Elberse | Format :- Paperback |
| Publisher :- Faber & Faber | Pub. Date :- 2014-01-16 |
| ISBN-13 :- 9780571309221 | |
| Edition:- Main | |
| Dimensions :- 215 x 136 x 29 | |
| Weight :- 346 |
Description
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? This title deals with these questions.
