Behavioural Economics: A Very Short Introduction
Baddeley Michelle
9780198754992
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| Author(s) :- Baddeley Michelle | Format :- Paperback |
| Publisher :- Oxford University Press | Pub. Date :- 2017-01-26 |
| ISBN-13 :- 9780198754992 | |
| Series:- Very Short Introductions | |
| Pagination :- 144 pages, 8 black and white images | |
| Dimensions :- 174 x 111 |
Description
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
