Attention Economy and How Media Works
Nelson-Field Karen
9789811515392
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Rs. 23093.00
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| Author(s) :- Nelson-Field Karen | Format :- Hardback |
| Publisher :- Springer Verlag, Singapore | Pub. Date :- 2020-01-05 |
| ISBN-13 :- 9789811515392 | |
| Edition:- 2020 ed. | |
| Pagination :- 152 pages, 6 Illustrations, color; 21 Illustrations, black and white; XVI, 152 p. 27 illus., 6 illus | |
| Dimensions :- 162 x 242 x 22 | |
| Weight :- 428 |
Description
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
