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Arts Marketing Insights

Joanne Scheff Bernstein

9780787978440

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Rs. 13293.00

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Additional Information
Author(s) :- Joanne Scheff Bernstein Format :- Hardback
Publisher :- John Wiley & Sons Inc Pub. Date :- 2006-11-01
ISBN-13 :- 9780787978440
Dimensions :- 237 x 163 x 28
Weight :- 530
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Description

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.

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