Arts Marketing Insights
Joanne Scheff Bernstein
9780787978440
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Rs. 13293.00
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| Author(s) :- Joanne Scheff Bernstein | Format :- Hardback |
| Publisher :- John Wiley & Sons Inc | Pub. Date :- 2006-11-01 |
| ISBN-13 :- 9780787978440 | |
| Dimensions :- 237 x 163 x 28 | |
| Weight :- 530 |
Description
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.
