Art Firm
Pierre Guillet (Professor and Chair of General Management de Monthoux
9780804748131
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| Author(s) :- Pierre Guillet (Professor and Chair of General Management de Monthoux | Format :- Hardback |
| Publisher :- Stanford University Press | Pub. Date :- 2004-01-13 |
| ISBN-13 :- 9780804748131 | |
| Edition:- New ed | |
| Dimensions :- 234 x 162 x 29 | |
| Weight :- 726 |
Description
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
