Advertising: A Very Short Introduction
Winston Fletcher
9780199568925
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| Author(s) :- Winston Fletcher | Format :- Paperback |
| Publisher :- Oxford University Press | Pub. Date :- 2010-06-24 |
| ISBN-13 :- 9780199568925 | |
| Series:- Very Short Introductions | |
| Dimensions :- 172 x 113 x 9 | |
| Weight :- 128 |
Description
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
