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Munoz Caroline K.
9781637424148
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| Author(s) :- Munoz Caroline K. | Format :- Paperback |
| Publisher :- Business Expert Press | Pub. Date :- 2022-12-30 |
| ISBN-13 :- 9781637424148 | |
| Pagination :- 218 pages | |
| Dimensions :- 152 x 228 x 16 | |
| Weight :- 324 |
Description
Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.
